Privacy Policy

Walk Forward is a publication of the team at Ferrante Capital (Ferrante Capital LLC — "we," "us," "our"). This policy covers the Walk Forward website at ferrantecap.com and our email newsletter.

We wrote this in plain language on purpose. The short version: we collect your email address if you sign up for the newsletter, and almost nothing else. We don't run ad trackers, we don't build profiles, and we never sell your data.

What we collect, and why

That is the complete list. There is no hidden second list.

What we deliberately don't do

• No ad trackers. No advertising pixels, no Google Analytics, no Meta/Facebook pixel, no retargeting.
• No sale of data. We do not sell your personal information, and we do not "share" it for cross-context behavioral advertising (in the sense those words carry under California law).
• No profiles. Our analytics are aggregate and cookieless. We don't know or track who you are as you browse.
• No list rental or swaps. Your email address goes to exactly one list: ours.

Who processes your data for us

We use two service providers ("processors") to run the site and newsletter:

• Cloudflare, Inc. — website hosting and CDN, the D1 database that stores signup emails, Turnstile bot protection, and cookieless Web Analytics.
• Resend — sends the one-time subscription confirmation email (and, once the newsletter is sending, may deliver newsletter email).

Note for counsel: confirm the final ESP/sending stack before launch and update the Resend line if it changes.

Both act on our instructions to provide these services. We don't hand your data to anyone else, with the ordinary exceptions everyone has: if the law requires it, to protect against fraud or abuse, or as part of a business transition (in which case this policy still applies to your data).

Cookies

The site itself does not set tracking cookies. Cloudflare Turnstile may set a functional cookie strictly to perform its bot check, and Cloudflare may use technically necessary cookies to serve and secure the site. Our analytics are cookieless.

How long we keep your email

• While you're subscribed: we keep your email address so we can send the newsletter.
• When you unsubscribe: we stop sending immediately. We may keep a minimal suppression record of your address solely so we never accidentally email you again.
• When you ask for deletion: we delete your address entirely (including from the suppression list, if you prefer — though then a future signup would start fresh). See "Your choices" below.

Note for counsel: confirm suppression-list retention wording against counsel/ESP practice.

Your choices

• Unsubscribe: every newsletter email includes an unsubscribe link that works in one click. You can also email us.
• Access, correction, deletion: email info@ferrantecap.com and tell us what you'd like — a copy of what we have (it's your email address), a correction, or deletion. We'll respond to any reasonable request regardless of where you live, and we don't discriminate against you for asking.

State privacy laws (California and others)

Note for counsel: as a new publication we are almost certainly below the applicability thresholds of the California Consumer Privacy Act as amended by the CPRA (annual gross revenue, volume of consumers' data, or revenue from selling/sharing data), and below the thresholds of similar state laws (Virginia, Colorado, Connecticut, et al.). Counsel to confirm at engagement and revisit as the list grows.

Whether or not those laws technically apply to us yet, we honor their spirit voluntarily:

• We do not sell your personal information and do not share it for cross-context behavioral advertising, so there is nothing to opt out of on that front.
• California residents (and anyone else) may exercise access, correction, and deletion rights by emailing info@ferrantecap.com with the subject line "Privacy request." We will verify the request using the email address on file and respond within 45 days.
• We will never treat you differently for exercising a privacy right.

Visitors outside the United States

This is a U.S.-focused publication. If you sign up from outside the U.S., your information will be processed in the United States by the providers above.

Note for counsel: if meaningful EU/UK readership develops, advise whether GDPR/UK-GDPR measures are needed.

Children

This site and newsletter are about markets and trading-systems research. They are not directed to children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has given us an email address, contact us at info@ferrantecap.com and we'll delete it.

Changes to this policy

If we change what we collect or how we use it, we'll update this page and the "Last updated" date above. For material changes affecting subscribers, we'll say so in the newsletter itself. We will never quietly expand collection beyond what this page says.

Contact

Ferrante Capital LLC
Mailing address to be added before first send
info@ferrantecap.com

Walk Forward is an educational and informational publication. See our Disclaimers and Terms of Use.